Product Marketing Manager helping stakeholders to understand the final product and consolidate their individual needs with the realities of production.
My work
Seven years working at the intersection of product, data and market. I collaborate with Product, Engineering, Design and Data teams taking real ownership at every stage. I enjoy fast-moving, tech-driven environments where there's always room to learn and grow. Solving problems is at the heart of what a PMM does, and being resourceful and self-driven is my passion.
I define how the product is presented in each market and for each audience, identify gaps versus competitors and craft the message that actually connects with users.
End-to-end GTM for product launches and feature releases, coordinating teams from brief to post-launch. ↓45% CAC · ↑35% sales in first two months.
Full-funnel competitive analysis: mystery purchases, positioning analysis and battlecards. ↑35% product acquisition after repositioning in LatAm.
Pricing and packaging adjustments by product and market, balancing profitability with competitive positioning. ↑28% product profitability in one month.
Uncovering unmet customer needs through user complaint analysis. ↓70% purchase hesitation in South Korea in one month.
Creating and adapting marketing assets for markets all over the world — with genuine cultural sensitivity, not just translation. Landing pages, UX/UI and product materials tailored to each audience.
Professional summary
Senior Product Marketing Manager with over 7 years in digital marketing and growth, specialised in launching and positioning digital B2C products across international markets.
Experienced in working cross-functionally to drive conversion and profitability in global markets. Particularly at home in travel tech, SaaS and digital-first companies with a focus on international growth.
I work with small businesses and projects that want to scale digitally — from building your website to designing a full marketing strategy.